The first UK dietary guidelines were launched in 1983, recommending a low-fat diet for everyone. There was, however, NO EVIDENCE to support this blanket approach!

The mainstream approach to dieting has been centred around two core principles: ‘fat is bad’ and ‘count your calories’. Since the introduction of this advice, the prevalence of obesity has more than tripled to the current rate of 1 in 4 adults (27% of the population), with 63% of the UK population now classified as overweight!

The large number of people who have tried and failed to sustain weight loss through this approach shows it is time to try something new.